AmericasCupAnywhere is an offering of Alcatel-Lucent, the Official New Media Provider for the 32nd America's Cup.
The media world is rapidly evolving:
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media is increasingly consumed on a wide range of devices;
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content sources are proliferating and user-generated content is more and more important;
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rather than simply pushing their messages, advertisers today need to engage consumers in a two-way dialogue that is relevant and valuable to their targeted audience.
In fact, the only known in a media world of YouTube, Blogs and Podcasts is change itself.
Alcatel-Lucent is a key enabler of change in this fast moving world. Our offerings include:
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IPTV solutions to enable telecoms operators to offer TV services that are more interactive, more targeted, can offer more diverse, and user-generated, content and enable advertising that is more relevant, meaningful and targeted;
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Mobile TV services to enable the delivery of the most popular, and the most obscure, channels and programming to the widest possible audience;
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"personalised and blended" services that enable a consumer media experience that seamlessly spans all types of content sources, consumption devices and access networks.
In keeping with our role as an agent of change, our objective with the AmericasCupAnywhere new media services offered here is to provide you, the America's Cup sailing fan, the opportunity to enjoy the excitement of America's Cup racing where, when and how you want - like never before.
Just like any successful America's Cup challenge, AmericasCupAnywhere is very much a team effort. Discover more about our key partners for the services Alcatel-Lucent has integrated in to AmericasCupAnywhere at the following links:
- www.9thinsight.com - Second Life and Web design and development;
- www.arl.co.nz - on-water data and animations;
- www.betomorrow.com - Live Sailing development and operation and mobile game development;
- www.eurosport.com - Web development and hosting;
- www.focus-home.com and www.nadeo.com - Internet game development and distribution;
- www.mnc.ch - Mobile and Internet product management;
- www.sail.tv - Video production and distribution;
You can discover more about Alcatel-Lucent's media enablement solutions at: www.alcatel-lucent.com/newmedia